A Feature for a Teacher

We have a teacher who is using LiveBinders in her class with her lesson plans and websites projected up on the screen. She asked that we create a way to show a binder without all the information around the binder that might distract her 5th grade students. So we added a ‘full screen’ mode to LiveBinders. From the shelf, click on Options > Show Full Screen and the binder will open up without toolbars or binder information.

This feature is also useful for PR people using LiveBinders who want to present the media coverage to clients.

Go here to try it out.

The Acceleration of a Startup

There is nothing quite as exciting as seeing a startup company hitting that key acceleration point. That is when all those hopes and dreams and long hours start to look like they will eventually pay off.

I love it when my friends’ companies hit this point. So I was especially delighted to see all the great press on Picateers. What a fabulous concept! Take the old model of school pictures and turn it on its head and turn it into a fundraiser. At a time when schools are scrambling for funds, who wouldn’t love this idea?

But there are lots of great ideas out there. It takes more than a great idea, it takes excellent execution to build loyal customer base and that is just what Picateers is doing.

Click on the binder below to see all the latest press on Picateers, including a great interview with CBS:

Marketing Genius

I have worked with many marketers from the pharmaceutical industry and I have to admit that they really are some of the best and the brightest. The pharmaceutical industry, as a whole, works really hard on tracking metrics and they have a detailed understanding how each commercial and each sales initiative impacts their bottom line. The more I learn about the industry the more I am in awe of their marketing power.

But what happens when you harness that marketing genius and add to it the pressure of running a public company – where quarter-to-quarter profit growth is the only judge of a company’s performance? What happens to ethics when you will lose your job if your don’t show quarter-over-quarter growth? It is clear that this is where regulation needs to come in to play. But just how do you regulate companies that can spend more on lobbyists than any other industry? Do you know that the United States and New Zealand are the only countries in the world that allow pharmaceutical companies to advertise?

Click on the binder below for some interesting videos on the marketing tactics of the pharmaceutical industry. Some of videos are funny and others are more deeply disturbing, but they are all very insightful.

Tracking and Sharing Great Press

There is only thing better than getting great press and that is is sharing it with others! Round up all those great on-line comments in a LiveBinder like this one:

You will want to use the ‘LiveBinder It’ button on your toolbar so that you are ready at anytime to add your great press to your binder.  Please see LiveBinder It for more information on how to gather links while you browse.

It is great to have everything in one place so that you can send it to others or just read all the positive comments yourself (when you are having one of those days!)