Create Your Own Media Kit

Are you trying to market your company’s product, but don’t have the budget to hire a marketing media firm to handle your advertising? Or would you like to learn some marketing tips on how to create your own media kit? Take a look at the following LiveBinder filled with different websites that help you create your own media and press kits.

To view the different websites just click on the link below. Once the binder is open click on the tabs at the top of the binder to go through the different web sites.

 

LiveBinder It update!

We are happy to announce that the LiveBinder It bookmarklet tool has been updated.

Here are some of the changes in this release:

Auto-open:

Now when you add a link to a binder through the LiveBinder It bookmarklet tool, the binder will automatically open so that you can see where the link was added in your binder.

Non-conforming Links:

Some users have come across links that override the binder trying to open the link in its own browser window.  LiveBinder has now corrected that problem by adding the URL link to the tab page and launching a separate window for the web page.  Everytime you click on the tab of that particular link, the browser window will come to the front of the binder.

Error messages:

Any error messages caused by odd characters typed into a binder title has now been fixed.

To benefit from these new updates, replace your bookmarklet by going to livebinders.com/tool.

Let us know how it goes and if you encountered any problems.

Enjoy collecting!

Just what is viral marketing?

That was a question a friend of mine asked recently. Being a marketing person, I should have had a short answer to this question – but I didn’t.

Viral marketing is incredibly powerful tool when properly harnessed. But the way you use viral marketing is completely dependent upon the type of business that you have. There are some great resources on the web that describe, and give examples of, viral marketing. I have captured some of those in this binder:

I’m happy to report that my friend came up with some fabulous ideas for viral marketing programs for his business after reviewing this binder.

The Acceleration of a Startup

There is nothing quite as exciting as seeing a startup company hitting that key acceleration point. That is when all those hopes and dreams and long hours start to look like they will eventually pay off.

I love it when my friends’ companies hit this point. So I was especially delighted to see all the great press on Picateers. What a fabulous concept! Take the old model of school pictures and turn it on its head and turn it into a fundraiser. At a time when schools are scrambling for funds, who wouldn’t love this idea?

But there are lots of great ideas out there. It takes more than a great idea, it takes excellent execution to build loyal customer base and that is just what Picateers is doing.

Click on the binder below to see all the latest press on Picateers, including a great interview with CBS:

Better Website Design

Designing an attractive, easy to navigate website seems like it would be pretty straight-forward – but it is extremely difficult. Even if when I think I’ve done everything right, I am often shocked at how people actually navigate my sites.

I’ve read some great website design books, but I’ve also found that there are a vast number of resources on the web to help you create a site that really reaches out to your customers. Click on the binder below to see my collection of website design resources:

Marketing Genius

I have worked with many marketers from the pharmaceutical industry and I have to admit that they really are some of the best and the brightest. The pharmaceutical industry, as a whole, works really hard on tracking metrics and they have a detailed understanding how each commercial and each sales initiative impacts their bottom line. The more I learn about the industry the more I am in awe of their marketing power.

But what happens when you harness that marketing genius and add to it the pressure of running a public company – where quarter-to-quarter profit growth is the only judge of a company’s performance? What happens to ethics when you will lose your job if your don’t show quarter-over-quarter growth? It is clear that this is where regulation needs to come in to play. But just how do you regulate companies that can spend more on lobbyists than any other industry? Do you know that the United States and New Zealand are the only countries in the world that allow pharmaceutical companies to advertise?

Click on the binder below for some interesting videos on the marketing tactics of the pharmaceutical industry. Some of videos are funny and others are more deeply disturbing, but they are all very insightful.

Tracking and Sharing Great Press

There is only thing better than getting great press and that is is sharing it with others! Round up all those great on-line comments in a LiveBinder like this one:

You will want to use the ‘LiveBinder It’ button on your toolbar so that you are ready at anytime to add your great press to your binder.  Please see LiveBinder It for more information on how to gather links while you browse.

It is great to have everything in one place so that you can send it to others or just read all the positive comments yourself (when you are having one of those days!)

Creating Great Presentations

Don’t you just hate sitting through a boring presentation? The only thing worse is being the one standing up there giving the boring presentation!

But creating a great presentation takes knowledge of the target audience, graphics design, and a bit of theater. I’m always scouring the web for good resources on how to create great presentations. In this binder, I have pulled together a group of excellent sites. Click on the binder below to see my collection thus far…

Google: Minor Mistake or Major Privacy Issue?

I received an email yesterday from a product manager at Google. I am one of  Google’s advertisers and they wanted me to fill out a survey. However, this product manager was not well versed in email marketing 101 and put about 350 the Google advertiser’s email address in the ‘to:’ line. I have had several people already take advantage of this and spam me. This was a minor mistake on the product manager’s part, but the implications are huge. Doesn’t Google have protections in place to keep this from happening? I wonder how many more spams I will need to endure?Everyone who sends out mass email needs to be versed in the basics of email marketing. So Google, I dedicated this binder to you!

You call this marketing?

I’ve been in marketing in the software business for longer than I like to admit. I used to believe that software marketing was a particularly difficult task because the technology changes so quickly and there wasn’t a lot of institutional experience to be shared. But that was before the Internet. Software marketers today have no excuse for being lousy at their jobs. Yet, there seems to be a whole lot of incompetence out there. Let me share my recent story…

We recently decided to look for a new web analytics package. Like most people who research a purchase these days, I went to the web and did a Google search and started browsing websites.

I was astonished at the number of sites offering web analytics that wouldn’t even let me see a data sheet without registering on their site! Oh my, what year do they think this is?

For all you marketers out there, we are now in the 2000s, and products are, and should be, easy to find on the web. I found several web analytics packages with data sheets and on-line demos that are completely accessible. By having access to this information, I could make an intelligent decision about which products I wanted to analyze further in my process of evaluation. In my early stages, I’m not about to register on 10 different sites just to see a data sheet. Just what are these companies hiding? Surely with Google Analytics breathing down their necks these companies should be reaching out to prospects – not driving them away!

BTW, I should mention how well LiveBinders works for this task of researching products. I just bookmarked the products that I wanted to review and made several notes alongside each site. I even included the products that I’m not interested in so that I don’t waste time looking at them again.

I would love to hear anyone’s opinions of ClickTracks Pro, VisiStat, or other web analytics recommendations – especially for a social networking site.

Here is the binder that I have started for this research:

It is a vast wasteland out there…

My dad used to say that about TV (and with the writer’s strike, it couldn’t be more true!) A talented writer in his own right, he unfortunately didn’t live long enough to see the Internet take off. But, if he had lived to see it, he would have been both delighted by the access to information and appalled by the abysmal writing on so many of the websites out there.

It is a lot of work to present information clearly, concisely, and then to make it compelling on top of that. I just saw this delightful quote from Seth Godin:

“Nobody learns everything all at once. The story has to begin with something compelling enough that you want to learn more about the story. The mistake marketers make is that they tell all the story at once, take it or leave it. People need to realize they have to ensure a unfolding dialogue.” – Seth Godin from this article:http://www.wordtracker.com/academy/figuring-out-the-words-the-seth-godin-interview

Isn’t this the perfect thought when you think about writing for a website? Writing for a website is an art that not enough of us have mastered!

So, the LiveBinder below is my contribution to cleaning up the mess. If you write for a website, please promise me you will read at least one of these articles. I promise you that I will continue to reread them until the words on my websites are polished and sparkle like little gems!

When I sent this LiveBinder to my dear friend Kaye McKinzie (who is a fabulous writer), she wrote back:”Wow..This is amazing!! What I learned in 20 minutes gives me an entire skill set. Remarkable!”