Just what is viral marketing?

That was a question a friend of mine asked recently. Being a marketing person, I should have had a short answer to this question – but I didn’t.

Viral marketing is incredibly powerful tool when properly harnessed. But the way you use viral marketing is completely dependent upon the type of business that you have. There are some great resources on the web that describe, and give examples of, viral marketing. I have captured some of those in this binder:

Viral Marketing Resources

I’m happy to report that my friend came up with some fabulous ideas for viral marketing programs for his business after reviewing this binder.

One Response to Just what is viral marketing?

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