My dad used to say that about TV (and with the writer’s strike, it couldn’t be more true!) A talented writer in his own right, he unfortunately didn’t live long enough to see the Internet take off. But, if he had lived to see it, he would have been both delighted by the access to information and appalled by the abysmal writing on so many of the websites out there.
It is a lot of work to present information clearly, concisely, and then to make it compelling on top of that. I just saw this delightful quote from Seth Godin:
“Nobody learns everything all at once. The story has to begin with something compelling enough that you want to learn more about the story. The mistake marketers make is that they tell all the story at once, take it or leave it. People need to realize they have to ensure a unfolding dialogue.” – Seth Godin from this article:http://www.wordtracker.com/academy/figuring-out-the-words-the-seth-godin-interview
Isn’t this the perfect thought when you think about writing for a website? Writing for a website is an art that not enough of us have mastered!
So, the LiveBinder below is my contribution to cleaning up the mess. If you write for a website, please promise me you will read at least one of these articles. I promise you that I will continue to reread them until the words on my websites are polished and sparkle like little gems!
When I sent this LiveBinder to my dear friend Kaye McKinzie (who is a fabulous writer), she wrote back:”Wow..This is amazing!! What I learned in 20 minutes gives me an entire skill set. Remarkable!”