May 2, 2008
Don’t you secretly think that you have this deep, hidden-away talent and that (if given just the right circumstances) you would shine like the brightest star in the universe? Ok, I admit it, I do! I imagine that I start singing and it brings tears to people’s eyes.
Well actually, my singing does bring tears to people’s eyes, because that is what normally happens to people when they are screaming with shear terror. But here are a few people who are the real thing. Click on the binder below, sit back, and enjoy!
I love this stuff, so if you have others that I can add to my binder, please let me know!
April 4, 2008
I grew up with horses and have always found communication with them extremely easy and satisfying. They are beautiful, majestic animals that are so willing to work with us.
Well, at least most of them are. My sister had a Paso that was more interested in figuring out how to work against anyone who got in his way. Toby was an amazing horse who could open gates with his lips and scare the life out of any rider brave enough to take him on! He refused to tie-up to a hitching post – he would just pull back and break whatever was holding him. One day I thought I would “cure” him of this nasty habit and tied him up with two halters and three lead ropes to a post that wouldn’t move. After fighting as if his life depended on it for a while, he finally gave up and stood quietly. I approached him confidently, knowing that I had won this round and untied him. Silly me! I couldn’t get that horse within four feet of a fence or anything that I could possibly tie him to after that! I just hate being outsmarted by a horse!
But most horses are not like Toby. Sundance was my first horse. He was a mustang that had been severely abused. Blind in one eye, he had a fear of what he could see with his good eye and was absolutely terrified of what he couldn’t see with his blind eye. But as an awkward teenager, he was my dearest friend and confidant. We won many a gymkhana event and enjoyed many long days just hanging out together in the warm California sunshine. I miss him to this day!
Once a horse person – always a horse person. But these days I get my horse fix by collecting fun horse videos. Click on the binder below to sit back and be amazed!
April 1, 2008
I have worked with many marketers from the pharmaceutical industry and I have to admit that they really are some of the best and the brightest. The pharmaceutical industry, as a whole, works really hard on tracking metrics and they have a detailed understanding how each commercial and each sales initiative impacts their bottom line. The more I learn about the industry the more I am in awe of their marketing power.
But what happens when you harness that marketing genius and add to it the pressure of running a public company – where quarter-to-quarter profit growth is the only judge of a company’s performance? What happens to ethics when you will lose your job if your don’t show quarter-over-quarter growth? It is clear that this is where regulation needs to come in to play. But just how do you regulate companies that can spend more on lobbyists than any other industry? Do you know that the United States and New Zealand are the only countries in the world that allow pharmaceutical companies to advertise?
Click on the binder below for some interesting videos on the marketing tactics of the pharmaceutical industry. Some of videos are funny and others are more deeply disturbing, but they are all very insightful.