Creating Great Presentations

Don’t you just hate sitting through a boring presentation? The only thing worse is being the one standing up there giving the boring presentation!

But creating a great presentation takes knowledge of the target audience, graphics design, and a bit of theater. I’m always scouring the web for good resources on how to create great presentations. In this binder, I have pulled together a group of excellent sites. Click on the binder below to see my collection thus far…

Product Presentations

It is a vast wasteland out there…

My dad used to say that about TV (and with the writer’s strike, it couldn’t be more true!) A talented writer in his own right, he unfortunately didn’t live long enough to see the Internet take off. But, if he had lived to see it, he would have been both delighted by the access to information and appalled by the abysmal writing on so many of the websites out there.

It is a lot of work to present information clearly, concisely, and then to make it compelling on top of that. I just saw this delightful quote from Seth Godin:

“Nobody learns everything all at once. The story has to begin with something compelling enough that you want to learn more about the story. The mistake marketers make is that they tell all the story at once, take it or leave it. People need to realize they have to ensure a unfolding dialogue.” - Seth Godin from this article:http://www.wordtracker.com/academy/figuring-out-the-words-the-seth-godin-interview

Isn’t this the perfect thought when you think about writing for a website? Writing for a website is an art that not enough of us have mastered!

So, the LiveBinder below is my contribution to cleaning up the mess. If you write for a website, please promise me you will read at least one of these articles. I promise you that I will continue to reread them until the words on my websites are polished and sparkle like little gems!

Writing for the Web

When I sent this LiveBinder to my dear friend Kaye McKinzie (who is a fabulous writer), she wrote back:”Wow..This is amazing!! What I learned in 20 minutes gives me an entire skill set.Remarkable.”

SEO - An Endless Process of Education

I think I’m pretty good at search engine optimization. I manage several sites and all of them rank on the first page of Google (mostly in the first slot) for the key words that I care about.But I’m always shocked by what I don’t know. I will often read an article on SiteProNews or WebProNews and think, “Wow, I didn’t know that!” I collect all these articles. Mainly so that I can refer to them occasionally, but also so that I can share them with others I know who, like me, are always eager to learn something new.This LiveBinder has my collection. You can copy this binder for yourself and add to it or just drag this version to your desktop and wait for me to add more things to it.

SEO