January 5, 2009
This livebinder has 10 of his articles and I plan on putting together another volume of his writings so I can easily get access to them. Feel free to use. Just click on the link below to launch the livebinder, then click on the tabs to view the different blog posts.
December 29, 2008
Looking for some marketing ideas to engage and motivate your customers? This Livebinder was put together for business technology marketers and media planners. It is a collection of marketing information with tools, and resources that will help you design and implement campaigns that will engage your marketing audience.
Just click on the binder icon below to launch the livebinder. Then click on the tabs at the top of the page to view the different web pages.
February 28, 2008
I’ve been in marketing in the software business for longer than I like to admit. I used to believe that software marketing was a particularly difficult task because the technology changes so quickly and there wasn’t a lot of institutional experience to be shared. But that was before the Internet. Software marketers today have no excuse for being lousy at their jobs. Yet, there seems to be a whole lot of incompetence out there. Let me share my recent story…
We recently decided to look for a new web analytics package. Like most people who research a purchase these days, I went to the web and did a Google search and started browsing websites.
I was astonished at the number of sites offering web analytics that wouldn’t even let me see a data sheet without registering on their site! Oh my, what year do they think this is?
For all you marketers out there, we are now in the 2000s, and products are, and should be, easy to find on the web. I found several web analytics packages with data sheets and on-line demos that are completely accessible. By having access to this information, I could make an intelligent decision about which products I wanted to analyze further in my process of evaluation. In my early stages, I’m not about to register on 10 different sites just to see a data sheet. Just what are these companies hiding? Surely with Google Analytics breathing down their necks these companies should be reaching out to prospects – not driving them away!
BTW, I should mention how well LiveBinders works for this task of researching products. I just bookmarked the products that I wanted to review and made several notes alongside each site. I even included the products that I’m not interested in so that I don’t waste time looking at them again.
I would love to hear anyone’s opinions of ClickTracks Pro, VisiStat, or other web analytics recommendations – especially for a social networking site.
Here is the binder that I have started for this research:
February 11, 2008
I think I’m pretty good at search engine optimization. I manage several sites and all of them rank on the first page of Google (mostly in the first slot) for the key words that I care about.But I’m always shocked by what I don’t know. I will often read an article on SiteProNews or WebProNews and think, “Wow, I didn’t know that!” I collect all these articles. Mainly so that I can refer to them occasionally, but also so that I can share them with others I know who, like me, are always eager to learn something new.This LiveBinder has my collection. You can copy this binder for yourself and add to it or just drag this version to your desktop and wait for me to add more things to it.