Sending Links to Customers Never Looked So Good

Thanks to some excellent feedback, we have a new release that includes several improvements to LiveBinders.

As you know, LiveBinders is like a 3-ring binder for the web – allowing you to capture a variety of web links into a tabbed format which we call LiveBinders.  Instead of bookmarking links – you can add them directly into livebinders.  Your LiveBinder icons can be embedded on your web pages or sent as links in email.  It’s a great way to share multiple links for yourself or with other people.

Here are some of the highlights in this release:

Upload Your PDF files to LiveBinders

Many of our users have been creatinglivebinders for customer documentation.  With our new upload feature you can upload your own PDFs and include them in a livebinder along with your website links.

Better Looking Binders

We’ve given the livebinders a more polished look.  At the top now is the LiveBinder logo and the username/ login line.  Underneath that is the contents of the binder including the name of the binder, the author’s name, date created, and the number of views for the binder.  If you are the author of the binder,  you will also be able to see the ‘edit menu’ button to the right which allows you to make changes to your binder’s contents and properties.

Bookmark While You Browse

Although many of you can still create a blank binder from scratch, new users will be asked to install in their browser the ‘LiveBinder It’ bookmark tool.  This allows them to create binders while they browse. It is a quicker and easier way to create binders on the fly.  You can find out more about the bookmark tool here: http://livebinders.com/create/bookmark?type=bookmark

LiveBinders was created to help people make their searches more useful.  Before Livebinders there was no easy way to combine multiple links into a document format that you can easily access online.  If you’ve found LiveBinders to be useful for you, let us know.  We have more improvements on the way.

Thank you for using LiveBinders!

Twitter for business uses

Twitter has been in the paper recently with talks about trying to find ways in which to monetize their popularity. (Doesn’t it seem like a common theme with many of our venture funded startups this quarter?)

In addition to advertising, one avenue they are looking at is to see how useful the twitter application can be for business.   How does a tool used for announcing your whereabouts and general attention grabbing convert to a serious business application?   Well there are some fans that have come up with initial suggestions that have been compiled here in this LiveBinder.

To view just click on the link below and go through each of the tabs in the binder.

Enjoy!

Business Uses for Twitter

Product Positioning Resources

I’ve spent over 20 years in marketing. I’ve positioned so many products in the market that I’ve lost count. I’ve gathered the best resources on the web and written some of my own, but I have to admit that my best lessons in positioning are from my 9-year-old son. Here is a recent conversation:

Sandor: ‘Mom, I need a 50 cent chore.’

Me: (I’m thinking great! I have this plant that was in my pond in its plastic pot, but it grew well beyond its pot so that it was twice the size of the pot.) ‘Okay, Sandor, see that plant that I pulled out of the pond? All those roots need to be cut off so that we can get that plastic pot out of there and put the rest in the compost.’ (I’m thinking this will keep him busy for at least an hour.)

Sandor: (Thinks for 20 seconds) ‘Okay!’

Me: (Very suspicious about him signing up for this much work) ‘Are you sure?’

Sandor: ‘Yep!’ (I leave the room)

Sandor: ‘Alex! I get to perform surgery on a plant – would you like to try it first?’

Needless to say Alex did most of the work and Sandor got the 50 cents.

Okay, so in 20 seconds, he analyzed his target market (Alex) and found a message (surgery) that would appeal to her, then he added sense of urgency (try if first), threw in emotion (great enthusiasm in his voice) and was able to monetize (50 cents) the transaction.

If you can’t do this as quickly as Sandor, you may want to use some of the resources that I have discovered on the web. Click on the binder below to view the sites:

Product Positioning