January 28, 2009
It’s that time of year when the movies we saw over the past 12 months are competing for the Oscar nods.
We’d love to share all of the video reviews and trailers of the movies nominated so we’ve put them conveniently in two separate livebinders.
To see trailers of each of the nominated movies click on the livebinder “2009 Academy Award Nominees”.
To watch the video reviews for the movies that were released in 2008, check out YouTube’s popular ‘ReelGeezers 2008′ collection in the livebinder below.
January 20, 2009
I’ve spent over 20 years in marketing. I’ve positioned so many products in the market that I’ve lost count. I’ve gathered the best resources on the web and written some of my own, but I have to admit that my best lessons in positioning are from my 9-year-old son. Here is a recent conversation:
Sandor: ‘Mom, I need a 50 cent chore.’
Me: (I’m thinking great! I have this plant that was in my pond in its plastic pot, but it grew well beyond its pot so that it was twice the size of the pot.) ‘Okay, Sandor, see that plant that I pulled out of the pond? All those roots need to be cut off so that we can get that plastic pot out of there and put the rest in the compost.’ (I’m thinking this will keep him busy for at least an hour.)
Sandor: (Thinks for 20 seconds) ‘Okay!’
Me: (Very suspicious about him signing up for this much work) ‘Are you sure?’
Sandor: ‘Yep!’ (I leave the room)
Sandor: ‘Alex! I get to perform surgery on a plant – would you like to try it first?’
Needless to say Alex did most of the work and Sandor got the 50 cents.
Okay, so in 20 seconds, he analyzed his target market (Alex) and found a message (surgery) that would appeal to her, then he added sense of urgency (try if first), threw in emotion (great enthusiasm in his voice) and was able to monetize (50 cents) the transaction.
If you can’t do this as quickly as Sandor, you may want to use some of the resources that I have discovered on the web. Click on the binder below to view the sites:
January 12, 2009
I’ve come across Jeffrey Gitomer through his books – the first being ‘The Little Red Book of Sales.’ It is literally a little red hard cover book with huge print and funny cartoons inside. It is a little different from your average motivational sales book. I’ve seen his yellow book, black book and green book on various sales topics. Jeffrey Gitomer is also lecturer and motivational speaker. What I like is his ‘go get ‘em – never give up attitude.’ He also publishes free articles on various sales tips, which he calls ‘Sales Caffeine’ and it is a nice way to start the work week.
I’ve combined about 10 issues in this LiveBinder. To View just click on the livebinder link below and click on the tabs in the binder to view the articles.
January 5, 2009
This livebinder has 10 of his articles and I plan on putting together another volume of his writings so I can easily get access to them. Feel free to use. Just click on the link below to launch the livebinder, then click on the tabs to view the different blog posts.